With its strong privacy policy, Ecosia does not track user data, but the survey indicates that over 1.2 million young people across the UK could be potential active users of the tree planting search engine.Įcosia reached its 100 millionth tree today, just two years after the company hit the 30 million trees planted milestone. According to a recent straw poll Ecosia carried out of over 11,000 users, more than 80% of those respondents were under the age of 29. The green search engine is also seeing rapid growth among a younger audience. As knowledge of the climate crisis has risen in recent years, Ecosia’s popularity has also climbed – usership of the search engine in the UK increased by over 140% in 2019.
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Ecosia apps exist for both Android and Apple devices.Ecosia, the green search engine that uses its advertising revenues to plant trees in areas affected by deforestation, today planted the 100th million tree in its campaign to restore devastated forests and woodlands across the world.įounded in 2009 and headquartered in Berlin, Ecosia’s tree planting mission is entirely supported by the advertising revenue generated from searches conducted by its 15 million users globally – including around 1.5 million across the UK.
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You can download a Chrome extension to make it your default search engine. “We want to make sure our users are protected and that our users are able to engage in the web in a way that’s ethical and fair to them,” Au explained. All searches are encrypted and not tracked using external tools. Search queries are automatically deleted after a week. Securing User Dataīesides planting trees, Ecosia distinguishes itself from other search engines through their data privacy.
Their search engine consists of a search bar and little else. Burkina Faso houses one of Ecosia’s biggest tree planting operations, as do fourteen other countries including Peru, Brazil and Haiti.Įcosia’s search results are provided by Bing and enhanced by the company’s own algorithms.
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“Whoever it is that has that expertise in the region and knows how to plant and who the stakeholders are, how to involve the community.”īesides rejuvenating the environment, their projects create jobs. “We actually go to planting sites, and we try to find partners with expertise in the area,” said Ruby Au, head of North America for Ecosia, in an interview with WAXC TV. Ecosia partners with NGOs and farmers to enact their forestation projects. The company earns money for each ad that appears in its results and when users click those ads. Ecosia was born in 2009.įor every 43 searches using its engine, Ecosia plants a tree. Globalization aggravated climate change, he learned, and planting new trees was one of the most effective ways to neutralize CO2 emissions. “The Role Played by Humans Will Change Considerably”įounder Christian Kroll came up with the idea of Ecosia while backpacking through the Atlantic Rainforest in Argentina.How innovative imaging technologies are changing our view of the world of work.2018: Working Innovatively in a Digital World.2021: Society in Transition – Impacts of the Pandemic.
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